UCLA Library’s Teaching and Learning Services and Powell Library are delighted to announce the opening of:
Einstein’s Dreams, an exhibit designed and curated by Design|Media Arts department chair, Willem Henri Lucas, featuring the best work created by students in his Winter 2013 DESMA 25: Typography class.
The project was based on the book “Einstein’s Dreams” written in 1992 by Alan Lightman. The book is a fictional collage of stories dreamed by the young Albert Einstein as he’s creating his theory of relativity, a new concept of time. The student project was to design the back, spine and front cover (with eight different limitations) of the book, and the typography for one chapter, using the Times New Roman font.The work of this class, presented on nine large 44 x 64” posters is a design process in eight steps, and shows there is an enormous complexity to design and typography, especially when it is combined with geometric shapes and forms, and the use of color and imagery.
Listen to a 2-minute interview with Prof. Lucas on designing the exhibit:https://www.facebook.com/photo.php?v=10201067868397889
The exhibit can be viewed in the Night Powell Reading Room on the first floor of Powell Library. Catch a sneak peek of the exhibit in the photos below.
This is the second exhibit in a new “Visible Learning” initiative launched by Teaching and Learning Services to showcase undergraduate achievement. Special thanks to Catherine Brown for her outreach efforts, Michael Elliott for installing the posters, Janine Henri for facilitating interaction with DMA, and Brenda Williams for keeping us on track.